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  • Writer's pictureHielke de Vries

Clarifying the concept development

After discussions with real estate agents, entrepreneurs and interested parties, Novendi has decided to adjust the course of the company. A number of relevant topics have been discussed here and research has been initiated.


Choices such as renting a building and the time frame were discussed. For example, options are being examined to rent a property for longer than 4 months. Renting for six months or even a year is possible. Renting a building for a longer period of time can create more space for offering products for different seasons.


In addition, Novendi has started extensive research into retail trends and possible problems of the target group. Clarifying Novendi's story comes into play here. Among other things, brainstorming took place about clarifying the concept and purpose of the company.

This is Novendi's new core sentence:


“Discover a new way of physical shopping at Novendi. Experience the exhibition of brands and products in a thematic context.”


In the background, there is active concact with technical experts to assist Novendi. These experts help to brainstorm about topics such as lettering, different ways in which the themes are presented and creating a 3D rendering that shows an example of the store's layout. Novendi is constantly discussing the technological developments that the company can use to put the store on the map in an attractive form.


Novendi continues to work hard on further concept development.


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